With Confidence and Authority.
Every medium has its idiosyncrasies. We provide media training to budding press spokespersons, communications officers and senior management, as well as engineers and product managers; preparing them to speak to journalists from newspapers, magazines, TV, radio or internet target groups. We train across international boundaries and in multiple languages, with and without a camera. Not only do we provide training in the appropriate communications techniques, we also add value by helping you to develop the right media messages for addressing current events, e.g. press conferences or trade fairs, the presentation of new products or crisis communication. The use of appropriate techniques and the preparation of targeted content help ensure a confident approach when dealing with the media.
Press conferences – sound bites – succinct answers – TV statements – formulating core messages – radio interviews – facing the camera – background discussions – company profiles – preparing crisis scenarios – live on air – role playing – video feedback – international – one voice...