Education: Business Studies
Career: BMW AG, Peugeot Germany, AUDI AG, Audi of America
Self-employed since: 2007
Why PR? Because it is a wonderful experience to see how even as an individual you are capable to make your mark on the image and thus on the success of a brand. And because I enjoy dealing with people all over the world, speaking their language and hearing their stories.
What other profession might you have pursued and why? That question never really presented itself for me. Since I was a child, it was clear to me that cars and writing would be my life. Apart from working as a PR, I have also always been a journalist and translator. But doing something without cars in it? Never! And in your free time? Apart from having fun with my classic cars I love to travel. Mainly to Northern Europe and to the US. And all of that in cars or motorhomes, of course.