Strategy + Integrated thinking + International expertise + Technology
pr people International is an owner-managed, internationally oriented communications consultancy specialising in technology, industry and the automotive sector. Our main bread and butter is complex issues in need of explanation. We advise our clients in PR and marketing communications – B2B and B2C, from product PR to corporate communications, from internal communications to crisis management.
Our strength is based on 4 elements: strategic consultancy, integrated thinking, international expertise and technology specialisation.
Through strategic consultancy in combination with good ideas and a solid understanding of the sector, we can help to build brand value and to anchor clear messages in the global market. We can simplify complex interrelationships and make “less exciting” issues interesting. We believe it is important to work in a targeted and efficient manner and, in so doing, to deliver high-quality content. To do that you need a plan. “Shooting from the hip” is not our style, because PR thinks and works on a long-term basis. That is why we have been known in the business for many years as a reliable partner that understands the needs of the media and of industry.
We handle the entire communication portfolio and put together individual programs and campaigns specifically suited to our clients’ needs. This way, we ensure a consistent image both internally and externally – be it through trade and consumer PR, internal communication, corporate publishing or internet presence. We also work within a network of specialists from event management, design, advertising, photography, video and social media – it makes us flexible and enables us to prepare diverse topics for diverse channels to suit specific target groups.
From the very start, we work across borders, because the majority of our clients think and act on a global basis. We understand this mind set. pr people is part of an international network that includes partners on all 5 continents.
As specialists in technology communication, we understand not only how to convey highly complex concepts in a clear and digestible way. But also how to make apparently “low-interest” products interesting – e.g. through creative agenda setting. Find out more at (focus: technique).