The personal experience plays an important role in the conveyance of information. Customers and journalists in particular want to find out for themselves whether a product, a technology or a company is able to live up to its promises. Test drives, trade fairs, roadshows and press conferences are important platforms for the presentation of new products and technologies, the communication of complex content and the cultivation of personal contacts. Key, however, is that the form and content of the event is right, because time is precious.
customer events – press conferences – ride-and-drives – product tests – press trips – trade fairs – trade conferences – roadshows – round-table discussions – factory tours – open days...